Marketing Project

The bookstore's website can be found at http://shop. Bookstore. NCSC. Du/. The online bookstore sells the same apparel found in the bookstore and offers delivery or pickup services for its products. The Go Pack online store can be found at http://kopeck. Escapologist. Com/store. CFML? Store_id=465. The Go Pack online store sells the same apparel found in the store and offers delivery services as well. Market Areas Sells To NC State basketball sells to several markets and attempts to segment their marketing.The organization concentrates its' marketing locally in the Triangle. The total market area include: The Triangle of Raleigh, Durham and Chapel Hill The Western region of North Carolina The Coastal region Of North Carolina The Piedmont region of North Carolina Major North Carolina cities such as Charlotte and Greensboro The teams' television broadcasts from the AC Network can be seen regionally across in the East Coast, in states that feature an AC school (North Carolina, South Car olina, Georgia, Florida, Virginia, etc. ) The team has over 50 radio affiliates in the state of North Carolina.All major North Carolina cities have an NC State radio affiliate, including Raleigh, Durham, Charlotte, Greensboro, Asheville, Winston-Salem and the Outer Banks area. Product/Service Being Marketed Description of Product/service The main product being marketed is tickets to NC State basketball home games. Ticket packages available to fans include: Full season tickets Lifetime seats Ledge Lounge Private Suites Champion's Club Individual game tickets Group tickets (1 5+ people) Features and Capabilities The main focus of the product is the play that occurs during the game.The entertainment at a game include: On-court performance by the team. Halftime and timeout performances by various entertainment groups. Games n the video board, such as the â€Å"Kiss Cam†. Interaction on the concourse with other fans. Food and beverage needs provided by the concession stands or ven dors. Full season ticket plans include tickets to each NC State home game, often at a cheaper price than just buying individual tickets for each game. Season ticket holders may also be eligible for special deals on the AC Tournament or NCAA Tournament tickets.Season ticket holders are automatically entered into a drawing in September in which they are eligible for prizes such as gift cards, autographed memorabilia and AC Tournament tickets. NC State offers incentives to other potential customers as well: Group tickets can be purchased at a discount off box office prices, as well as arranged seating in the same section and group recognition on the scoreboard. Other promotions for individual tickets, such as special â€Å"Black Friday' offers, vary each season. Product/Service Life Cycle The life cycle is roughly 5-6 months per year.The regular season lasts from November-March and the conference and postseason tournaments such as the NCAA Tournament and National Invitation Tournament (NIT) can extend into late March-early April. Market of Product/Service Customers for Product/Service The primary customers are the fans: Dedicated basketball fans who follow the team game to game and frequently attend games. Interested fans who follow the team during the course of the season and often attend games. Fans who are aware of the team and will occasionally attend games. Fans who follow the team, but only watch the television broadcasts of the games and rarely attend games.Fans who are aware of the team and are interested in attending games. People who are not familiar with basketball but are aware of the NC State basketball team. For racketing tickets, the team first focuses on season ticket packages, which are marketed to: Families Individuals For individual games, the organization segments the market into: Small businesses Families College students Young adults Why Product/Service Needed The NC State basketball team is a member of the famous â€Å"Tobacco Road† , a place famous for its rich tradition in basketball.With the state of North Carolina itself having a large history in the sport, basketball is a traditional pastime for the locals, who usually become fans of the respective local teams. NC State itself has an outstanding tradition in basketball, as a founding ember Of the AC and holds two national titles. The school's background in the sport provides great pride for NC State students, fans and alumni of the university and also creates a demand for basketball tickets and apparel. NC State men's basketball functions as one of two â€Å"revenue sports† at the university (the other being football).This means that the team helps the athletic department produce a profit and provide funding for smaller â€Å"non- revenue† sports, such as tennis, volleyball, soccer, etc. NC State also participates with several charitable organizations, and they focus their efforts n four core areas: Fighting cancer Fighting hunger Supporting education Why Product/Service Needed (Cone. ) Military appreciation How product/Service Used Fans present their tickets to the ticket scanner when they enter PAN Arena and make their way to their seat to enjoy the game. College basketball games are two halves long, with each half lasting twenty minutes.If the game is tied after two halves, the game enters overtime, in which the teams engage in a brief, five minute period to see who scores more points. The teams continue overtime possessions until one team outscores the other. Other entertainment is provided during timeouts, thanks to performances by the NC State pep band, dance team and cheerleaders. Halftime performances vary throughout the year, but are also provided for games. Fans can watch games on multiple high-definition television channels. Channels include ESP., ASPEN, JSPELL, and the AC Digital Network Local fans can listen to NC State basketball on the radio at 101. *Channels vary outside of the Triangle area. A full list of radio channel affiliates for various cities and towns can be found here: http://www. kopeck. Com/multimedia/football-radio-affiliates. HTML When Product/Service Bought Tickets to games can be purchased prior to and throughout the college basketball season. NC State provides 4,500 tickets for its student body. Students are not charged for tickets, but must have a valid student ID with their ticket in order to enter PAN Arena. For individual games: Tickets are on sale from early September until early March.Also dependent on if the Halfback makes a postseason tournament (NCAA or NIT). For season tickets: Season tickets must be purchased before September 15. There is no deadline to be entered into the random drawings for prizes, revived you purchase them before the September 15 deadline. If you are unable to attend a game for which you have season tickets for, NC State will allow you to transfer these tickets online to your family and friends for them to use. For group tickets: Grou p ticket packages are available for companies, school, team or any other kind of group of 15 or more people.Group ticket packages include: Discount off box office ticket prices (for select games). Block of seating in the same section (based on availability). Group recognition on the scoreboard (Optional). When Product/Service Bought (Cone. ) Customized flyers for promotion of your group outing (Optional). No individual ticket surcharge. For NCAA tournament tickets: NCAA ticket applications are first distributed to Halfback Club members Applications must be submitted by March 5 Halfback Club members have first priority on NCAA tickets, followed by the general public.Quantity limits on tickets vary based on location of sites and the current â€Å"round† Of the tournament the team is playing in (Regional, Final Four, etc. ). Product/Service position Competitors Offering Products/Services The NC State Halfback are one of four major NCAA basketball teams in the Tobacco Road† area. Duke University (Durham), Wake Forest University (Winston-Salem) and University of North Carolina-Chapel Hill are the other three. Duke and UNC-CHI are located with NC State in the Triangle area. There is also competition with three professional sport franchises who operate during NC State's basketball season.Carolina Panthers (NFG), Carolina Hurricanes (NIL) and Charlotte Bobcats (NAB) Competing Products/Services Features/Capabilities College basketball: Duke University 4 National Championships University of North Carolina-Chapel Hill 5 National Championships Wake Forest University Final Four Appearance Professional Football: Carolina Panthers 5 NFG playoff appearances 1 Super Bowl Appearance Professional basketball: Charlotte Bobcats 1 NAB playoff appearance Professional ice hockey: Carolina Hurricanes 1 Stanley Cup Championship How Competing Products/Services Different NC State has one of the largest arenas in the country for college basketball, seating 19,772 fans. PAN Ar ena also holds the record the loudest noise record for an indoor sporting event. NC State is the only college basketball team in the Triangle region that shares its arena with a professional sports team Nil's Carolina Hurricanes), making it a more attractive and modern stadium experience.Competing Products/Services Evaluations The AC is one of the nation's most well known conferences in NCAA college basketball, which means we will see several highly ranked teams playing against NC State at PAN Arena. Attending a NC State basketball game IS usually less time-consuming than attending an NFG or NIL game. PAN Arena offers a wide variety of food and beverages that can be found on the concourse. There are 3,800 parking spots at PAN Arena and nearby Carter- Finley Stadium. The parking lot opens two and half-hours prior to the start of he game as well, making parking hassle free for the most part. Compared to individual and season tickets at Duke and UNC-CHI, NC State is much more affordabl e. All Products/Seen. Ices Market Share The NC State Halfback are one of three â€Å"major† NCAA schools in the Triangle area. The next closest major team outside of the Triangle is Wake Forest, which is 104 miles away. The closest professional basketball (NAB) team is the Charlotte Bobcats, who are 164 miles away. Product/Service Marketing Channels Current Product/Service Ma reeking Channels The main marketing channels used by NC State basketball include: Television AC Digital Network WRAP Internet http://www. kopeck. Com/sports/m-bask/NCSC-m-bask-body. HTML Social Media Twitter Faceable Youth anagram Radio Billboards Online editions of the newspaper: www. Newsreader. Mom Competitor(s) Marketing Channels The main marketing tools used by the competitors of NC State basketball include: Television Social Media Magazines Newspapers (Print and Online) Venue Sponsorship Advantages/Disadvantages of Current Channels Advantages The internet is the best source for tracking the return on investment (ROI) Fans can watch highlights of the team on http://win. Pack. Com/sports/m- bask/NCSC-m-bask;body. HTML or on the team's Youth channel at HTTPS:// www. Youth. Com/channel/Soulfully-XpsnNfb2MU31UQ. Fans can visit the team website to learn about a vast amount Of information regarding the team. Fans can also purchase tickets online to see upcoming games..Television raises awareness of the team and allows fans to watch the team from their homes. All of NC State's games were aired on television this past season, including a visit from Aspen's College Someday for the UNC-CHI game. Advantages/Disadvantages of Current Channels (Cone. ) Television coverage usually includes a prename, halftime and postages show. Social media allows the coaches and players to interact with fans. Allows coaches and players to talk â€Å"with fans† instead of â€Å"at them†. Fans feel more emotionally invested with the team thanks to this personal interaction. Radio allows fans to follow games if they can't watch it on television.All basketball games are aired on radio thanks to current contract. Includes a prename and postages show. Fans can call in and ask questions/make comments about team during postages show. Billboards raise awareness of the team, make the basketball rand more recognizable. The online edition of the newspaper can be updated to show current news and final scores. Disadvantages It is difficult to quantify the ROI from television and radio. NC State basketball is not always televised on ESP. and as a result, does not receive as much exposure as larger markets. Billboards may not be as effective in the current technological age. Social media is usually used by the most dedicated fans.Players may come under criticism for making unprofessional remarks The program may alienate fans by ignoring questions on social media Those who only use the hardcopy of the newspaper will miss the most recent team news. Marketing Project The bookstore's website can be found at http://shop. Bookstore. NCSC. Du/. The online bookstore sells the same apparel found in the bookstore and offers delivery or pickup services for its products. The Go Pack online store can be found at http://kopeck. Escapologist. Com/store. CFML? Store_id=465. The Go Pack online store sells the same apparel found in the store and offers delivery services as well. Market Areas Sells To NC State basketball sells to several markets and attempts to segment their marketing.The organization concentrates its' marketing locally in the Triangle. The total market area include: The Triangle of Raleigh, Durham and Chapel Hill The Western region of North Carolina The Coastal region Of North Carolina The Piedmont region of North Carolina Major North Carolina cities such as Charlotte and Greensboro The teams' television broadcasts from the AC Network can be seen regionally across in the East Coast, in states that feature an AC school (North Carolina, South Car olina, Georgia, Florida, Virginia, etc. ) The team has over 50 radio affiliates in the state of North Carolina.All major North Carolina cities have an NC State radio affiliate, including Raleigh, Durham, Charlotte, Greensboro, Asheville, Winston-Salem and the Outer Banks area. Product/Service Being Marketed Description of Product/service The main product being marketed is tickets to NC State basketball home games. Ticket packages available to fans include: Full season tickets Lifetime seats Ledge Lounge Private Suites Champion's Club Individual game tickets Group tickets (1 5+ people) Features and Capabilities The main focus of the product is the play that occurs during the game.The entertainment at a game include: On-court performance by the team. Halftime and timeout performances by various entertainment groups. Games n the video board, such as the â€Å"Kiss Cam†. Interaction on the concourse with other fans. Food and beverage needs provided by the concession stands or ven dors. Full season ticket plans include tickets to each NC State home game, often at a cheaper price than just buying individual tickets for each game. Season ticket holders may also be eligible for special deals on the AC Tournament or NCAA Tournament tickets.Season ticket holders are automatically entered into a drawing in September in which they are eligible for prizes such as gift cards, autographed memorabilia and AC Tournament tickets. NC State offers incentives to other potential customers as well: Group tickets can be purchased at a discount off box office prices, as well as arranged seating in the same section and group recognition on the scoreboard. Other promotions for individual tickets, such as special â€Å"Black Friday' offers, vary each season. Product/Service Life Cycle The life cycle is roughly 5-6 months per year.The regular season lasts from November-March and the conference and postseason tournaments such as the NCAA Tournament and National Invitation Tournament (NIT) can extend into late March-early April. Market of Product/Service Customers for Product/Service The primary customers are the fans: Dedicated basketball fans who follow the team game to game and frequently attend games. Interested fans who follow the team during the course of the season and often attend games. Fans who are aware of the team and will occasionally attend games. Fans who follow the team, but only watch the television broadcasts of the games and rarely attend games.Fans who are aware of the team and are interested in attending games. People who are not familiar with basketball but are aware of the NC State basketball team. For racketing tickets, the team first focuses on season ticket packages, which are marketed to: Families Individuals For individual games, the organization segments the market into: Small businesses Families College students Young adults Why Product/Service Needed The NC State basketball team is a member of the famous â€Å"Tobacco Road† , a place famous for its rich tradition in basketball.With the state of North Carolina itself having a large history in the sport, basketball is a traditional pastime for the locals, who usually become fans of the respective local teams. NC State itself has an outstanding tradition in basketball, as a founding ember Of the AC and holds two national titles. The school's background in the sport provides great pride for NC State students, fans and alumni of the university and also creates a demand for basketball tickets and apparel. NC State men's basketball functions as one of two â€Å"revenue sports† at the university (the other being football).This means that the team helps the athletic department produce a profit and provide funding for smaller â€Å"non- revenue† sports, such as tennis, volleyball, soccer, etc. NC State also participates with several charitable organizations, and they focus their efforts n four core areas: Fighting cancer Fighting hunger Supporting education Why Product/Service Needed (Cone. ) Military appreciation How product/Service Used Fans present their tickets to the ticket scanner when they enter PAN Arena and make their way to their seat to enjoy the game. College basketball games are two halves long, with each half lasting twenty minutes.If the game is tied after two halves, the game enters overtime, in which the teams engage in a brief, five minute period to see who scores more points. The teams continue overtime possessions until one team outscores the other. Other entertainment is provided during timeouts, thanks to performances by the NC State pep band, dance team and cheerleaders. Halftime performances vary throughout the year, but are also provided for games. Fans can watch games on multiple high-definition television channels. Channels include ESP., ASPEN, JSPELL, and the AC Digital Network Local fans can listen to NC State basketball on the radio at 101. *Channels vary outside of the Triangle area. A full list of radio channel affiliates for various cities and towns can be found here: http://www. kopeck. Com/multimedia/football-radio-affiliates. HTML When Product/Service Bought Tickets to games can be purchased prior to and throughout the college basketball season. NC State provides 4,500 tickets for its student body. Students are not charged for tickets, but must have a valid student ID with their ticket in order to enter PAN Arena. For individual games: Tickets are on sale from early September until early March.Also dependent on if the Halfback makes a postseason tournament (NCAA or NIT). For season tickets: Season tickets must be purchased before September 15. There is no deadline to be entered into the random drawings for prizes, revived you purchase them before the September 15 deadline. If you are unable to attend a game for which you have season tickets for, NC State will allow you to transfer these tickets online to your family and friends for them to use. For group tickets: Grou p ticket packages are available for companies, school, team or any other kind of group of 15 or more people.Group ticket packages include: Discount off box office ticket prices (for select games). Block of seating in the same section (based on availability). Group recognition on the scoreboard (Optional). When Product/Service Bought (Cone. ) Customized flyers for promotion of your group outing (Optional). No individual ticket surcharge. For NCAA tournament tickets: NCAA ticket applications are first distributed to Halfback Club members Applications must be submitted by March 5 Halfback Club members have first priority on NCAA tickets, followed by the general public.Quantity limits on tickets vary based on location of sites and the current â€Å"round† Of the tournament the team is playing in (Regional, Final Four, etc. ). Product/Service position Competitors Offering Products/Services The NC State Halfback are one of four major NCAA basketball teams in the Tobacco Road† area. Duke University (Durham), Wake Forest University (Winston-Salem) and University of North Carolina-Chapel Hill are the other three. Duke and UNC-CHI are located with NC State in the Triangle area. There is also competition with three professional sport franchises who operate during NC State's basketball season.Carolina Panthers (NFG), Carolina Hurricanes (NIL) and Charlotte Bobcats (NAB) Competing Products/Services Features/Capabilities College basketball: Duke University 4 National Championships University of North Carolina-Chapel Hill 5 National Championships Wake Forest University Final Four Appearance Professional Football: Carolina Panthers 5 NFG playoff appearances 1 Super Bowl Appearance Professional basketball: Charlotte Bobcats 1 NAB playoff appearance Professional ice hockey: Carolina Hurricanes 1 Stanley Cup Championship How Competing Products/Services Different NC State has one of the largest arenas in the country for college basketball, seating 19,772 fans. PAN Ar ena also holds the record the loudest noise record for an indoor sporting event. NC State is the only college basketball team in the Triangle region that shares its arena with a professional sports team Nil's Carolina Hurricanes), making it a more attractive and modern stadium experience.Competing Products/Services Evaluations The AC is one of the nation's most well known conferences in NCAA college basketball, which means we will see several highly ranked teams playing against NC State at PAN Arena. Attending a NC State basketball game IS usually less time-consuming than attending an NFG or NIL game. PAN Arena offers a wide variety of food and beverages that can be found on the concourse. There are 3,800 parking spots at PAN Arena and nearby Carter- Finley Stadium. The parking lot opens two and half-hours prior to the start of he game as well, making parking hassle free for the most part. Compared to individual and season tickets at Duke and UNC-CHI, NC State is much more affordabl e. All Products/Seen. Ices Market Share The NC State Halfback are one of three â€Å"major† NCAA schools in the Triangle area. The next closest major team outside of the Triangle is Wake Forest, which is 104 miles away. The closest professional basketball (NAB) team is the Charlotte Bobcats, who are 164 miles away. Product/Service Marketing Channels Current Product/Service Ma reeking Channels The main marketing channels used by NC State basketball include: Television AC Digital Network WRAP Internet http://www. kopeck. Com/sports/m-bask/NCSC-m-bask-body. HTML Social Media Twitter Faceable Youth anagram Radio Billboards Online editions of the newspaper: www. Newsreader. Mom Competitor(s) Marketing Channels The main marketing tools used by the competitors of NC State basketball include: Television Social Media Magazines Newspapers (Print and Online) Venue Sponsorship Advantages/Disadvantages of Current Channels Advantages The internet is the best source for tracking the return on investment (ROI) Fans can watch highlights of the team on http://win. Pack. Com/sports/m- bask/NCSC-m-bask;body. HTML or on the team's Youth channel at HTTPS:// www. Youth. Com/channel/Soulfully-XpsnNfb2MU31UQ. Fans can visit the team website to learn about a vast amount Of information regarding the team. Fans can also purchase tickets online to see upcoming games..Television raises awareness of the team and allows fans to watch the team from their homes. All of NC State's games were aired on television this past season, including a visit from Aspen's College Someday for the UNC-CHI game. Advantages/Disadvantages of Current Channels (Cone. ) Television coverage usually includes a prename, halftime and postages show. Social media allows the coaches and players to interact with fans. Allows coaches and players to talk â€Å"with fans† instead of â€Å"at them†. Fans feel more emotionally invested with the team thanks to this personal interaction. Radio allows fans to follow games if they can't watch it on television.All basketball games are aired on radio thanks to current contract. Includes a prename and postages show. Fans can call in and ask questions/make comments about team during postages show. Billboards raise awareness of the team, make the basketball rand more recognizable. The online edition of the newspaper can be updated to show current news and final scores. Disadvantages It is difficult to quantify the ROI from television and radio. NC State basketball is not always televised on ESP. and as a result, does not receive as much exposure as larger markets. Billboards may not be as effective in the current technological age. Social media is usually used by the most dedicated fans.Players may come under criticism for making unprofessional remarks The program may alienate fans by ignoring questions on social media Those who only use the hardcopy of the newspaper will miss the most recent team news.

Interview with a Business Owner

Short Paper: Interview with a Business Owner (Week 5) Interview an entrepreneur who owns and operates a business to conduct a critical analysis of the company. You are responsible for developing questions that will garner the responses necessary to address the key elements of the assignment. Required Elements of the Interview: Critically assess the current status of the business, based on concepts presented in our course. he type and nature of the business (products/services offered) and the scope of the business (whether it is local in nature, national, or international in scope) why the person decided to go into business, and how he or she proceeded the business's form (is the business operated as a sole proprietorship, a partnership, a corporation (even an individual can form a corporation), a franchise, etc.? ) and the particular advantages and disadvantages of that form from the owner's perspective when compared with other forms he or she might have chosen the challenges and rew ards of business ownership he business owner's position on ethical behavior and responsibility the impact of each business environment (economic, competitive, technological, legal, and global) on the company and the owner's response the owner's strategy for gaining and maintaining new business opportunities keys to success, from the owner's perspective what the person would do differently if he or she had to do it all over again  · What would you say is the future of this business?  · Would you invest in this business? Why or why not? Required Formatting of Paper: This report should be double spaced, 12-point font, and three to five pages in length excluding the title page and reference page  · Title page  · Use APA formatting for in-text citations and reference page. You are expected to paraphrase and not use quotes. Deductions will be taken when quotes are used and found to be unnecessary.  · Interview questions must be included as an addendum to the assignment; however, these should not be counted toward the length requirement for the paper.  · Submit paper in the Assignment Folder.This paper is due at the end of week 5. Grading Rubric: Short Paper: Objectives Outstanding Superior Good Substandard Failure A (90-100) B (80 – 89) C (70-79) D (60-69) F (0-59) Demonstrates critical thinking /problem solving/creative thought/self assessment – 30-27 points 26-24 points 23-21 points 20-18 points Fewer than 18 points Clearly focused analysis demonstrating a high degree of originality, insight, and/or critical thinking/problem solving skills. Focused analysis showing some originality, insight, and/or critical thinking/problem solving skills.Somewhat focused analysis showing minimal originality, insight, and/or critical thinking/problem solving skills. Analysis not focused and very little creative thought or insight, critical thinking/problem solving skills demonstrated. Analysis not focused; little to no creative thought or insight; and/or critical thinking/problem solving skills is demonstrated. Develops and support ideas – 20-18 points 17-16 points 15-14 points 13-12 points Fewer than 12 points Thorough and insightful exploration, explanations that support each idea. Developed and supported key points.Inconsistency in developing and supporting ideas. Explanations and support of ideas is inadequate or ineffective. Meaningful attempt to explain or support ideas does not exist. Application of concepts learned in class to assignment 20-18 points 17-16 points 15-14 points 13-12 points Fewer than 12 points Draws direct correlation between concepts learned in class to assignment. Correlation between concepts discussed in class and assignment are generally drawn. One or two places could be expanded to show relevance to core concepts. Draws some correlation between concepts and assignment but three r four places could be expanded to show relevance to core concepts. Fails to demonstrate understanding of correlation bet ween concepts learned in class and assignment. Fails to demonstrate understanding of correlation between assignment and relevance to concepts. Responds to each aspect of the assignment 15-13. 5 points 13. 49-12 points 11. 9-10. 5 points 10. 49-9 points Fewer than 9 points Demonstrates full understanding of requirements. Responds to each aspect of assignment. Demonstrates understanding of requirements, but missed a key element.Demonstrates some understanding of the requirements but missing a few key elements. Gestures toward instructions but demonstrates little comprehension or competency. Disregards instructions. Adherence to APA Style (APA 6th ed) 5-4. 5 points 4. 4-4 points 3. 9-3. 5 points 3. 4-3 points Fewer than 3 points No APA style errors. No more than three APA style errors. More than four or five APA style errors. More than six APA style errors. No attempt at APA style. Paper is well organized with smooth transitions, and is free of distracting errors in grammar, punctuatio n, etc. 10-9 points 8. 9-8 points 7. 9-7 points 6. 0-6 points Fewer than 6 points Writing is clear and easy to follow. Grammar and spelling are all correct. Formatting gives a professional look and adds to readability. Writing is sometimes difficult to follow. Grammar & spelling is mostly correct. Formatting is good. Writing and presentation is not clearly organized. Formatting is lacking. Poorly written in terms of mechanics and structure. Largely incomprehensible writing and presentation. Poorly written in terms of mechanics and structure.

Analysis of the Human Rights Act, 1998

Analysis of the Human Rights Act, 1998 Human Rights Law ‘Despite the Human Rights Act 1998, the courts have failed appropriately to limit the scope for the exercise of breach of the peace powers.’ The Human Rights Act 1998 received royal assent on November 9, 1998 and came into force on October 2, 2000. The objective of said Act was to harmonize the domestic law of the United Kingdom with the European Convention on Human Rights. To reaffirm the commitment of the UK to human rights and civil liberties, it is now possible under the said Act to file a claim for violation of the ECHR without going to the European Court of Human Rights in Strasbourg. Says Weinstein: This ability to transcend national law, and to compel revision of such law to comport with rights guaranteed by the European Convention in a broad range of areas, most often within the exclusive purview of national and local courts, is of historic note. Generally, nation states have been the final arbiters of most issues affecting their citizenry and within their borders. By treaty, the signatory nations of Europe have granted the ECHR binding authority to decide cases affecting their citizenry and other persons subject to their authority. In instances where state law is found inconsistent with an ECHR judgment, the nation at issue is obliged to amend its national law to comport with the ECHR decision. These cases illustrate the concept of what is increasingly being referred to as an evolving European supranational identity. The ECHR grants jurisdiction to any individual, non-governmental organization, or group claiming be a victim of a violation of the European Convention by a ECHR signatory nation, and to bring cases before it, as does, in applicable cases, the European Court of Justice (the â€Å"ECJ†), the court of the European Union, based in Luxembourg. Equally important, it prohibits any public body from behaving in a manner that is incompatible with any of the rights guaranteed under the ECHR. The Human Rights Act has gone a long way in limiting arbitrary actions from public bodies, in particular, police officers. It cannot be denied, however, that the laws on â€Å"breach of the peace† grant have historically been so vast in scope that in some occasions, human rights violations arise. The definition of â€Å"breach of the peace† (also known as breach of the Queen’s peace) has been discussed in the Court of Appeal decision of Howell, where it was stated as follows: We are emboldened to say that there is a breach of the peace whenever harm is actually done or is likely to be done to a person or in his presence his property or a person is in fear of being so harmed through an assault, an affray, a riot, unlawful assembly or other disturbance. It used to be that the prospect of violence alone would not be enough to be considered a â€Å"breach of the peace†, as in the comment of Farqhuarson LJ that â€Å"The act which puts someone in fear of violence taking place entitles a police officer†¦to detain the actor but it is not a breach of the peace, for the violence has not yet occurred.† There has been scant support for this view, such that in the present time, â€Å"breach of the peace† also embraces â€Å"behaviour likely to cause a violent reaction†, even if such behaviour is not of itself violent.

Government mandated use of ethanol in consumer used gas stations Essay

Government mandated use of ethanol in consumer used gas stations - Essay Example Ethanol in the US is an alternative to foreign oil. The government established that it is easier to rely on ethanol for energy other than relying on foreign countries for oil. For many years, there has been use of oil as a source of energy in running machines. There has also been a constant rivalry between countries on the control of oil and its products. In addition to this, the oil wells are on the state of almost complete depletion and at one time, there will be no more of it. The government decided to seek an alternative source of energy that is reliable and easier to regenerate (Shawn & Kimberly 168). Another advantage of ethanol is that it is of an organic origin. Ethanol is a plant-based fuel whose production hails from agricultural products such as corn, waste paper, wheat, sugarcane and sorghum. The resources used to produce it are available locally from farmers. This easy availability makes it easier to rely upon as compared to oil. In using locally produced raw material, it also contributes to the development of the economy making it economically friendly (Gaffigan 42). Ethanol is environmentally friendly. When producing energy, ethanol burns cleaner than gasoline. Car users note that ethanol does not produce large amounts of toxic materials to the environment as compared to the alternative gasoline. The commodity does not contain toxic materials such as lead and benzene, which compose the components of gasoline making it toxic. This advantage, of being environmentally friendly, gains ethanol’s popularity over gasoline (Shawn & Kimberly 168). Although ethanol is friendly to the natural environment, scientists prove it very corrosive. Ethanol is a good absorber of water and dirt. This property enables it to absorb water and dirt in the engines of motor vehicles. In the event that the water and dirt does not filter out properly, it causes corrosion and a lot of damage in the interior of the engine block. In addition to

ASTRONAUTICS & SPACE Essay Example | Topics and Well Written Essays - 250 words

ASTRONAUTICS & SPACE - Essay Example The purpose of ISS includes functions like investigating affect of weightlessness on biological species, including crew members, over a period. In addition it will also study crystal growth in space. (Oberg, 2005). NASA had originally scheduled participating in ISS program until 2015, but with loss of STS-107, President Bush declared that the shuttle would be retired by 2010, which meant no support service for ISS. Hence, its plans for last module launch, as well as, de-orbiting procedures are not yet clear.(Catchpole: The international Space Station) These rovers have greater mobility than 1997 pathfinders. While each rover can trek up-to 100 meters, across the red surface on one Martian day, it could carry sophisticated instruments that can help in discovery of water on Mars. The landing procedure for both rovers and pathfinders are almost identical. (Mars Exploration Rovers). However, the landed portion of rovers has different design that allows carrying all instruments with rover. Pathfinders carried instruments on Lander and a small sojourner rover. Rovers are able to take color and infra-red images with 360 degree visibility. Possibility of presence of water on Martian surface has been the major discovery of the Mars Exploration Rover mission.(Mars Rovers Most Amazing Discoveries) Catchpole John, â€Å"The international space station: building for the future†, book,: Retrieved on 8th Dec 2010 from:

Branding and Marketing Director Assignment Example | Topics and Well Written Essays - 750 words

Branding and Marketing Director - Assignment Example As the discussion highlights to make the healthcare products to sell more, there will be a need to create a brand name and copyright on any original creation of the hospital so that they the business idea and the brand name cannot be leaked or stolen by other competitors. The marketing director will also have the task to plan and administer the hospital’s marketing operations budget. For the marketing department to function effectively there will be the need to carry out a thorough budgeting plan for the hospital so that the hospital can operate within a defined plan in order to avoid situations of deficit or surpluses. To operate on well planned budget will also ensure that resources are well distributed to the various marketing strategies so that the hospital can achieve its objectives through proper planning, budgeting and marketing of the hospital’s products. This paper outlines that a marketing director is also charged with a responsibility of editing materials according to specific customer and market requirements. This is to mean that, the director will have to carry out a research about different customer characteristics and behaviors, and then design healthcare products that can fit the defined customer groups. Just the same way in the food industry, a research is carried out to know the types of foods the customers prefer to use, the preparation type as well as the cost.

S.O.A.P Analysis Essay Example | Topics and Well Written Essays - 750 words - 5

S.O.A.P Analysis - Essay Example It is not quite clear what events made the author create this, most possibly some extraordinary experience of life and death inspire people to write such essays. Maybe some dramatic decisions which lead to great changes made the author write this piece. Annie Dillard has accumulated a certain quantity of life observations and experience and decided to make general conclusions. Certain disappointment in common life conceptions could let to writing this essay as well: â€Å"Would you change your project? To what? Whatever you do, it has likely brought delight to fewer people than either contract bridge or the Red Sox†. (99) The author has a huge audience as the questions she discusses are familiar to every adult who at least once was thinking about such issues as free will, choice, sense of life, termination of person`s way. Moreover, she addresses to her reader using the personal pronoun â€Å"you†: â€Å"Any culture tells you how to live your one and only life: to wit as everyone else does† which emphasizes the fact that Dillard wants everyone to think over her questions. It does not matter which race, gender, nationality the reader belongs to, Dellize generalizes suffering and hopes and thinks of the universality of the path in life. (100) Dell doubts typical people`s choices and makes the readers stop the race and ask themselves about their way, goals, and methods of achieving these aims. Sometimes people live without a deep understanding of reasons and consequences. Rhetorical questions such as: â€Å"If for him it was contract bridge, if for her it was copyright law, if for everyone it was and is an optimal mix of family and friends, learning, contribution, and joy of making and ameliorating what else is there, or was there, or will there ever be?† pushes the reader to the internal dialogue with the author. (97)   The author starts her argumentation by describing people`s

Should higher education be free Research Paper Example | Topics and Well Written Essays - 500 words

Should higher education be free - Research Paper Example It is not right from an ethical perspective to retrieve the money from the general taxpayers for the higher education of all students irrespective of their ability to afford. â€Å"In a period when the state cannot afford to keep police on the streets, the NHS functioning, and our armed forces properly equipped, it is right and proper that undergraduates should be asked to pay for some of the costs of their higher education to ensure that government money is spent fairly† (Holden). Considering the benefits students gain from the degree, it is ethically justified to make the students bear the cost of education. The extent to which students should be required to bear the cost of education is debatable, yet it is very dutiful of the students to give their input for something they would get output from in the future. There are numerous challenges that surface if the students are required to bear the cost of their higher education. There are a lot of students who are quite capable in the studies, but cannot afford any cost of education. For such students, the access to higher education should be based on the students’ tendency to achieve rather than their tendency to pay because â€Å"[i]t is the poor and middle class who are unable to afford the very thing that enables their children to seek a better life† (Peters). Government should provide the funds to the colleges but only for the education of the students who are capable but not in the position to afford the expenses. Supporters of the free higher education consider it the only fair means of advancing the academic career of the individuals since free education opens the gates to high education for all. However, if the higher education is made free for the capable yet poor students and not for the rest, the objective of making the higher education attainable for all is achieved. â€Å"From each according to his ability, to each

International Human Resourse Management Essay Example | Topics and Well Written Essays - 2250 words

International Human Resourse Management - Essay Example However, in the recent years, the relationship has improved. The mining deals between Congo and China are based on a win-win strategy whereby China assists the country to develop its infrastructure as China gains in terms of raw materials. Despite this, there have been controversies over the deals with some people seeing the deals as only beneficial to China alone. Investment in Congo by China through the state supported CHINALCO has been faced with controversies. The major issue is on the employment and management of human resources. In the recent years, China has grown to be a very ecumenically influential country. The economy of China has developed to one of the highest in the world. Its influence in manufacturing and technology is felt everywhere (Alden, Large, 2008, 67). Chinese products are found in every country. The economic development in China has come with challenges to the Chinese. To sustain the development, a lot of raw materials are required. The manufacturing industry in the country requires a lot of fuel in terms of oil. Unfortunately, China does not have enough raw materials. Thus, China opts to import the raw materials from other countries. Africa has been the best option for importing the raw materials from. Most of the African countries also have resources that have not been exploited. In addition, most of the African countries are underdeveloped, faced with poverty and without capital to develop their natural resources. Due to this situation, most African countries welcome foreign investment from Chinese firms. Chinese foreign investment is aimed at acquiring control over mining industries. The manufacturing industry in China requires a lot of minerals which amount to thousands of tonnes. These minerals are not available in the country and China has to source for minerals from foreign countries. The prices of minerals and other resources in most developed countries are high (Alden, Large, 2008, 78). Most Chinese companies that deal in the mining industry deal with minerals that are required in the manufacturing companies in the country. Thus, most of the foreign investors receive government support to invest in other countries. Most of the Chinese government's support to their foreign investors comes in form of subsidies. The government also invests in infrastructure in the host countries to make the environment for business to be better (BBC, 2008, 1). In addition, the Chinese government makes deals with the host country to make the business environment favourable. The minerals which China has been interested with include: Oil, Cobalt, Cooper, Diamond and other minerals. The success of China in the mining industries of other countries has been contributed to by their different acquisition approaches. The deals between Chinese companies and the host countries allow the Chinese companies to exploit the natural resources while the Chinese government assists in the development of the countries' infrastructures. The growth of the Chinese economy has led to the development of

Method of Money Laundering Essay Example for Free

Method of Money Laundering Essay Structuring deposits The Bank Secrecy Act of 1970 requires banks to report any deposits exceeding $10,000.01. This is not a problem for most of us, but it is a big barrier to money-laundering criminals looking to rid themselves of some cumbersome currency. Launderers will hire low-level lackeys to make multiple small deposits, either on different days or at various branches on the same day to work around this pesky law that attempts to deter money laundering, It is a complex, time-consuming way to launder money, and one that has been rendered even more difficult by computer algorithms that look for suspicious deposit behavior and raise an red flag when one is found. see more:speech on money for asl Banks Far more exciting and global in the practice of money laundering is the use of offshore and overseas banks. Nations like the Cayman Islands, Bahamas and Panama are very accommodating to criminals looking to legitimize their cash; these nations are unrestricted with regards to burdensome banking laws and anti-laundering procedures, which ultimately helps hide the launderers behind strict veils of secrecy. Opening accounts in a number of these offshore accounts allows launderers to move their money around and create a nearly impenetrable defense against curious investigators. Some countries (China and Pakistan among others) have a history of well-established underground banks that have been accepting deposits from sketchy clients for centuries. They legally operate outside of the mainstream banking system and outside the control of the government. There is often no paper work, just the reputation of the principals involved. Shell companies Enterprising criminals looking to legalize their cash can set up various companies that exist for the sole purpose of money laundering. These so-called shell companies often offer some sort of service that can easily be fudged and usually accepts cash as payment when doing legitimate business (beauty salons and trades like plumbing are commonly used). The dirty money is funneled into the company, made to look like legitimate income with fake invoices and receipts and then deposited into the shell company’s accounts as clean, wonderfully spendable cash money. Using these shell companies to stay one step ahead of â€Å"the man† is a shell game of its own. Forensic accountants can strip away layers of deceit and reveal the shady transactions below, which means that only true criminal masterminds with really good accountants should consider this as a laundering option. Legitimate businesses Criminals looking to clean their money can also be good corporate citizens by investing in legitimate business. Cash-rich businesses like bars and strip clubs are the most common, with the dirty money seeded in with the legitimate revenue and squirreled away in the business’ bank accounts. The safer method is to use the dirty money to â€Å"buy† the services offered by the legit businesses, but this necessitates lots of fake invoicing and troublesome number fudging and you can safely assume that most criminals choose the easy money of crime out of laziness, which makes this a decidedly unattractive alternative when looking for money-laundering options. Gambling With so many cash transactions taking place every day, casinos have become highly valuable money-laundering institutions because chips can be purchased anonymously with dirty money and after a period of time they can be cashed back in and turned into clean money. Even if the casino follows the letter of the law and asks for ID to record the transaction, the Feds are powerless to prove the money was ever dirty. Global criminal enterprises can even ask that the â€Å"winnings† be used as credit at the casino’s overseas franchises. With some games offering as much as 93% return on your money, certain criminals are willing to chance some losses and turn their illicit cash into legitimate money by actually gambling with it. One particularly popular method involves two associates at the roulette table. While one bets a substantial amount on red, the other places a similar amount on black. Provided neither zero nor double zero come up, one side doubles the money and turns it legit at the same time. However, sophisticated surveillance and casino security have limited this scheme in recent years. Down at the track, some crafty launderers will put the word out that they are willing to buy winning tickets at a premium. They then cash in the tickets as clean money and pass the bonus of cleaning the money onto the unsuspecting legitimate gambler, who is usually so stunned at their good fortune that they cannot appreciate their predicament. No money, No problems It is an enviable position that many would like to be in having so much cash that you do not know what to do with it. However, cleaning money is harder work than earning it. Criminals have to stay one step ahead of the law and they constantly run the risk of losing their cash to shady launderers or eagle-eyed cops. Often, it is not the drug dealing or the extortion that gets these law breakers busted, it is their attempts at concealing the money. So, if you ever decide to get in â€Å"The Game,† watch what you do with your money.

Relationship Between Social Policy And Welfare

Relationship Between Social Policy And Welfare Social policy may be described in two ways. Primarily, social policy is seen to have a direct impact on individuals and groups of people. Secondly, Social policy is an academic subject to be researched. Social Policy may be defined as the developing and implementing measures to combat social problems in society, and to the academic study of these measures and their broader social context (Alcock, Erskine, and May, 2002:240). Baldock, Manning, and Bickerstaff (2007: xxi.) describe a social policy as the states deliberate involvement to redistribute resources amongst its citizens so as to achieve a welfare objective. Social policies affect a wide range of people, whether it is at an individual level or regards to communities. According to Spicker (2008:1) social policies have to concentrate on several issues including housing, health, education, social security and employment. The development of Social policies and their implementation have a direct impact on the social welfare of everyone in the society. Social welfare refers to the various social arrangements that are in place to meet the needs of individuals and groups in society, with the hope to tackle social problems. According to Fitzpatrick (2001:5) social policy aims to maximize welfare and minimize diswelfare and he states that there are six main perspectives on welfare: happiness, security, preferences, needs, desert, and relative comparisons. There are numerous texts that exist around the issue of policy formation and its contested relationship with the effects of the policies implementation on the welfare of those it aims to target. This essay aims to provide an overview of the evolution of social policy, legislation and practice in relation to child welfare in Irleand. Relation to an Aspect of Irish Policy Hill and Hupe stated that Implemenation inevitably takes different shapes and forms in different cultures and institutional settings(2006:2). This section of the essay will examine some of the relationship between social policy and child welfare in Ireland from the 1940s up to the present day. Children Allowance and Health Care: Perphaps one of the most signisifcant social policy developments regarding child welfare was in introduction of Childrens Allowance in 1944. However, the initial implemention of the Act included serveral discrepancies, thus it did not benefit the welfare of all the communitiy. For example, initially the payment was only availabe to families with three or more children. Means testing meant that many families were elimanted from the possible social welfare they deserved. Simliarly, in 1950, Noel Browne introduced the Mother and Child Scheme. He hoped that this would overcome many of the elements that infringed the rights of people in regards to the Childrens allowance. However, both the Catholic church and the medical profession opposed hes scheme in fear that state run and free medical care would go against their hierachy. With Browns later resignation,the hope of his scheme being fully implented collapsed. Burke (2005:29) stated that the controversy over the mother and child scheme h as profound effecs on the developement of social policy in this country. The power struggle between the church and the state most definelty lead to diswelfare among citizens. Mandatory Reporting of Child Abuse: Society has a challenging task of protecting children. Societies need to employ several ways in which they can achieve this, for example, social, economic, moral, legal and environmental. In the mid 1990s, The Law Reform Commission recommended the introduction of mandatory reporting of child abuse. The matter of mandatory reporting is one of complexity which has implications not only for childrens welfare but also families, workers and the state. One of the main advantages of the implemenation of such a system was the hope that it would empower proffesionals to report abuse. Above all else it was prodicted that this would secure consistency and would provide a basis for better statistical evidence. However, disadvantages included the danger of over reporting of cases using scarce resources. There was great variety of options about the mandatory reporting of child abuse. Many argued for an immediate introduction of mandatory reporting of child abuse as it was seen as a means of protecting children( ACT Legislative Assembly: nd) and their welfare. However, others believed it would divert the already scarce resources from programs that delivered assistance to families and at risk children. For example, Lipsky (1980) beleived that scarcity of resources leads to street- level bureaucracies being consistently criticized for their inability to implement policies which are related to the areas they work in thus leading to diswelfare in many cases. After much debate, the government decided against the introduction of mandatory reporting on the basis that it was not in the childrens best interests and welfare. The scarcity of resources combined with the complex relationship between proffesionals and clients made it unrealistic. Legislative Framework Governing the Implementation of Childcare Policy: The Children Act of 1908 and the Health Act 1953 and 1957 were replaced by the Child Care Act 1991 and the Children Act 2001 as the primary statutory framework for the care and control of children in Ireland. Among many provisions, the main aim of the Act according to O Sullivan (2009:251) is the placing of a statutory duty on health boards to promote the welfare of children who are not receiving adequate care and protection. In the period following the passing of the childrens act in 1991, many attempts were made to standardise procedures and practises in the area of childcare services. For exmaple, the Report of the Killkenny Incest Enquiry in 1993 evidently highlighted that guidelines were not being used and many workers were not even aware of there existence. However, in 1995, new guidelines on The Notification of Suspected Cases of Child Abuse Between Healthboards and Gardai were issued and aimed at standardising the cases between the two agencies. This was a step forward for ma ximising the welfare of children. In 1999, in the Publication of Children First; National Guidelines for the Protection and Welfare of Children were introduced to improve proffesional practise and thus improving the welfare of children. It highlighted the importance of consistency between policies and procedures. Unlike guidelines before it, Children First was built upon a set of principles which included participation by parents/carers and children in conferences and the development of child protection plans. These guidelines were valuable as they provided a framework for practise, meaning that proffessionals are accountable for their actions. In 2002, Buckley made a warning of the dangers of an over regulated system, as she believed it may lead to discretion and therapeutical skills being replaced by adminstrative management and regulation. In 2003 The Social Services Inspectorate was asked to monitor the implementation of the guidelines, however, while some aspect of the report were postivie,it was concluded that the progress in realtion to Garda/health board cooperation, the child protection committees and planning for family support services was inadequate O Sullivan (2009:257) Confusion surrounding the implementation of this policy still exists. Conculsion: This essay has attempted to summarise and give a critical analysis of certain social policy in Ireland and their relationship with childrens Welfare. As illustrated in the above examples, the in most cases policies may be developed with the hope to benefit and increase the welfare of children but unless they are implemented correctly the policies may lead to diswelfare.

A Virtual Training Environment Essay -- Gaming

Technology has become a huge part of the way we live. As the years move on, we are becoming more technologically advanced, and part of that progression is due to the fact that we are using avenues that we would have overlooked 20 years ago. One of these avenues is the use of video games in nonconventional ways, like supplementing a real class room for a virtual one, to help ease some of the social anxiety of those with Aspersers and Autism, and to assist in the training our troops, utilizing a safe and cost effective environment. Unfortunately, these methods have been questioned, by those weary of the dominant presence technology has taken in this new generation of youth; however, all of these pathways are helping solve a real problem with aid of virtual environments. One innovative way virtual environments have been implemented is the use of video games to aid in making learning and teaching situations more comfortable. This new style of education is made possible with the use of virtual classrooms in the massive multiplayer online game, MMO, Second Life (SL). Through the use of this fully virtual world, we are now able to teach tangible skills to others. In â€Å"Using Second Life to enhance classroom management practice in teacher education†, Jennifer Mahon et al. explored this theory. They established that, â€Å"Overall, the results of this study suggest that using SL for a simulation of classroom management is promising (130)†. Because is it always easier to learn in an atmosphere where one feels relaxed and comfortable, this use of Second Life shows great potential. By using online games this way it is allowing not only new teachers, but veteran teachers as well to gain or brush up on skills they need as educators interacting with... ...re will prosper. Works Cited Bauerlein, Mark. The Dumbest Generation: how the digital age stupefies young Americans and jeopardizes our future (or, don’t trust anyone under 30). New York: Penguin Group Orvis, A Karin, et all. â€Å"An Examination of the Role Individual Differences Play in Videogame- Based Training.† Military Psychology 21.4 (2009): 461-467. Academic Search Complete. Web. 15 Apr. 2012. Mahon, Jennifer, et al. â€Å"Using Second Life to enhance classroom management practice in teacher education.† Educational Media International 47.2 (2010): 121-132. Academic Search Complete. Web. 16 APR. 2012. Mitchell, Peter, et al. â€Å"Using Virtual Environments for Teaching Social Understanding to 6 Adolescents with Autistic Spectrum Disorders.† Journal of Autism & Developmental Disorders 37.3 (2007): 589-599. Academic Search Complete. Web. 16 APR. 2012.

Should Bush Attack Iraq :: essays research papers

Should Bush Attack Iraq?   Ã‚  Ã‚  Ã‚  Ã‚  Nuclear weapons, terrorist bombings, these terms might be heard on our home front of us the United States of something isn’t done. By done I mean attacking Saddam Hussein, his armies in Iraq, and any other country harboring terrorist.   Ã‚  Ã‚  Ã‚  Ã‚  This is why a military plan, released this past Friday, is just what this country needs for fending off terrorism and stopping the production of weapons of mass destruction, especially in Iraq. Eliminating the former strategies, by means of inspections and the passing of new UN rules must be changed. Using military and also diplomatic techniques, as outlined in the United States new strategy, is the new means of dealing with Iraq. There are still some politics and new war strategies to be developed and perfected before the new, more aggressive, plan should take place. President Bush is doing exactly what he should. He is taking time to overlook the idea and make sure that more forceful action against Iraq is what is needed and that the new ideas won’t upset our allies or unfairly target innocent Iraqi citizens.   Ã‚  Ã‚  Ã‚  Ã‚  Under the Leadership of Bill Clinton, the United States has faced Iraq and Suddam Hussein. This encounter was called the Gulf War. In the war, our goal was to drive out Iraqi military from Kuwait rather than to go directly after the power that Saddam had. The United States was successful in driving out Iraqi military from Kuwait, but didn’t continue to pursue Saddam militarily. Instead, laws were created through the United Nations that would require weapons inspections to occur frequently. These inspections would be carried out by U.N. officials throughout Iraq. Over the last 11 years, Saddam has continued to defy resolutions made to contain his military. Since then Saddam’s military has increased in both troops, and weapons. It was a mistake to let Saddam go the first time and only pursue him with weapons checks and restrictions. If Bush’s new strategy is put into action Saddam will be under control. Bush’s 33 page report, which is titled â€Å"The National Security Strategy for the United States of America,† outlines a contemplation of a military strike against Iraq, And plans to target Saddam. Along with the National Security report, Bush received a detailed plan put together by Gen. Tommy Franks, head of the U.S. Central Command. The plan is a battle scenario, but has variables not yet disclosed, that the president can look further into and possibly change.

Religion :: essays research papers

Indian Hindus will not be converted to Buddhism: Dalai Lama   Ã‚  Ã‚  Ã‚  Ã‚  This article is regarding the Dalai Lama and his supposed act of encouragement to convert Hindus in Buddhist. These allegations were proven to be false after the Dalai Lama himself denied them. I think it is a very important factor that when choosing a religion or faith that no persons opinion but your own should decided what you decision may be. There are many violent attacks over this matter, which I can understand because it is very disrespectful to any practice. There is nothing wrong with spreading the word or practicing your own religion but once you start forcing opinion or beliefs on others it becomes unfair. God Save The Teens   Ã‚  Ã‚  Ã‚  Ã‚  Wow, this was an extremely interesting article. As I read it I mentally made a pro’s and con’s list and I came out with mixed reviews. This article is about a large and growing group of teens from places from New York, south Bronx to Long Island. They have found a new way to practice religion, they do it in the from of rap contests freestyle frenzies and â€Å"hip† sermons. This can be a very positive and productive situation considering that it is actually attracting many teens. Yet with terms used like and slogans like â€Å"I WOULD DIE TONIGHT FOR MY BELIEFS† and starting sermon off with â€Å"yo, God Bless, brother† I find it kind of disrespectful and offensive. Another popular belief among the groups is the way you come looking and dressed to a gathering. Dirty hair and ratty clothes aren’t frowned upon â€Å"you don’t have to comb your hair and put on a suit, God will accept you for that.† That may be t he case but have they ever heard of respect. John Paul’s Health Raises Fresh Concern: Vatican Law Doesn’t   Ã‚  Ã‚  Ã‚  Ã‚  This article discusses important and touchy issues, there is obviously a problem with John Paul’s duties as the pope and it is raising some concern. As the pope is getting older he is developing health problems such as Parkinson’s diease. His health problems are affecting his decisions and behaviour, such as when shortly after thanking the head of the Armenian Orthodox Church he suddenly slumped down in a chair and an aide read the rest of the text. Unfortunately there are no documented rules that say if popes mentally of physically can’t do his job can have it taken away.

25th Hour Movie Analysis Essay

1. 25th Hour, directed by Spike Lee, presents men partially in a typical way. The typical representation of men in Hollywood film defines them as being aggressive and powerful. They are expected to bear pain silently, suppress their emotions easily, and dominate their women. Also, typical males usually don’t pay any attention to their sicknesses and try to prove their masculinity to others. However, the movie includes a hegemonic negotiation of emotional outbursts over the traditional image of masculinity. Therefore, the main character, Monty, is a famous and respected drug dealer who spends his last day of freedom. He is presented as being powerful throughout the movie because he was living the American dream, driving an expensive car, owning a fancy apartment, having a beautiful, exotic girlfriend and hanging out in luxurious clubs. Although he is independent, being a provider for Naturelle and living an expensive life, he depends on drugs to maintain his power. Monty’s apartment has hardwood floors and tall windows facing the brownstones across the street. There are some black-and-white photographs, lining the walls, and the largest photo, hanging above the sofa, represents Brogan’s Bar; the design of Monty’s apartment shows his power and wealth that came from drugs. Monty’s costuming and appearance illustrate his classy personality. His black and shiny shoes, sober and dark clothes, stylish and well-groomed hair reflect his past glamorous and wealthy life. Although Monty is going to prison in 24 hours, he suppresses all his emotions and sufferings. He walks slowly with Doyle, his dog, and reflects quietly on his life. The length of these shots is around fifteen seconds and shows his masculine insensitivity for the last day of his freedom. When he goes to the Coventry Preparatory School, he looks at his team picture smiling at his past happy memories. Monty goes to talk to Jacob about a change of plans as nothing has happened; he is very calm and doesn’t show any emotion. He even notices Mary saying that she looks cute. Monty tries to pretend that everything is fine, being indifferent and not affected by his imprisonment. Also when Naturelle asks him to talk to her, he answers as if there is nothing to talk about. Montgomery tries to show that he is emotionally powerful to overcome his fear of going to prison. Moreover, when Frank beats Monty, the latter ignores his pain and doesn’t even want to go to the doctor. He is getting prepared mentally and suffers in silence, as he would have to endure prison pain without complaint. Additionally, the traditional male expects to control females, and Montgomery dominates Naturelle throughout the movie. For example, when Montgomery comes home and they walk on the stairs he walks first and Naturelle follows him. He is in a dominant position and the woman just follows and listens to his concerns. Throughout Naturelle and Monty’s conversation Monty is shown in low camera angles, which present his power and control over his girlfriend. On the other hand, Monty shows indifference to people but inside he is furious and terrified. The hegemonic negotiation of traditional masculinity is presented because Monty also shows some emotional breakdowns showing his weakness and powerlessness. This is a more modern representation of masculinity similar to 1950s American films. There are several film form elements that present men as being weak. Monty doesn’t emulate his father but he follows his masculine instinct. The music emphasizes the hidden emotions and feelings of Monty and of other characters affected by his imprisonment. The music provides a very powerful perception of anger, fury, regret, and sorrow. It is in perfect equilibrium to Monty’s inner feelings. For example, from the opening scene the music played represents tension and sorrow and although the tempo changes constantly it is still in relation to Monty’s reactions and emotions of his last day of freedom. After the opening scene, Monty is sitting with his dog getting harassed by a drug addict; the mise en scene of this scene illustrating Monty behind bars foreshadows his future as being lonely, sad and weak. The high camera angles of Monty show him as fragile, humble and vulnerable. The depressing, gloomy and dark weather accentuates his vulnerability. Also, although he is dominant over Naturelle he cares about her future and tells her to forget about him. His strong, exterior armor is cracked by his emotional outbreak during Monty’s washroom monologue. In a collage of over-exposed images of different stereotype people, Monty curses and blames every group, and race for his downfall and for his wealth greed. More importantly he curses himself saying:† No, fuck you Montgomery Brogan† (25th Hour). He finally understands that it is not the society that is accountable for his actions but he is, and it is time for him to pay for the choices he made throughout his life. Therefore, this scene reveals his sensitivity and emotional pain. It presents how love for life can flip into hate. The dark light and self- reflection of Monty resent his inner fury that is ready to explode, while the intense music highlights Monty’s personal rage. Therefore, there’s a bright and heroic strength to Monty, together with a charismatic and sympathetic side, but also a quiet desperation and sorrow in Monty’s last hours of freedom. Monty’s friend, Jacob is presented as a simple teacher that has a crush on his rebellious teenager. He is unable to cope with his feelings. His character is a hegemonic negotiation of traditional masculinity because he is afraid of being judged for his feelings. He acts passively and seems weak in front of females. He is emotional and humble in front of Mary; but he is white so he doesn’t challenge the patriarchal dominance. High camera angles of Jacob show his inferiority and humbleness over other characters. His poor costuming represents his simple personality because he feels guilty for being born rich. When the bell rings and the class lecture is over, Jacob remains alone; a close up of his face show his deep emotions. In the teacher’s lounge scene, Jacob is presented as being stressed and unable to take control over his life. His glasses represent intelligence and rationality, as the typical representation of male. Jacob is afraid of expressing his feelings, so he is lying his friend Frank about his feelings for Mary, saying that Terry a colleague professor likes her. He even tries to make a good impression over Mary stating that he likes a young DJ. In the club Jacob can’t resist Mary’s seductions and he kisses her. The red lights accentuate the danger Jacob is going through. He acts frantically and the mixed song â€Å"but it’s alright â€Å" highlights Jacob’s feelings. He made the choice of kissing her, and his choice will be reflected throughout his life. On the other hand, Frank represents the typical representation of men. He is rich, powerful and successful. He works as a Wall Street stockbroker and is ready to take risk in order to achieve success. His costuming and makeup present him as a male that cares about his appearance and tries to create an impression on people. The mise en scene of his work environment presents a very busy, stressing and hectic workplace but in order to succeed he has to endure the hardship. When he talks to Jacob about Monty’s imprisonment he is very hard on Monty but realistic. He says that the friendship with Montgomery will end after that night; the music, the dark setting and visualization of the devastating Ground Zero depict the cruel reality. Some close ups of Frank portray his emotions and guilt concerning Montgomery’s prison years. Frank tries to make Naturelle feel guilty but doesn’t take into account his mistakes of not helping Monty. As other typical male who throw the guilt to everyone else except himself.  Therefore, throughout the movie males are represented in a typical Hollywood way but Spike Lee introduces a hegemonic negotiation where men appear more sensitive, emotional and vulnerable. 2. In the film 25th Hour, female’s representation is stereotypical. Naturelle, Monty’s girlfriend, is presented as the beautiful, loyal and exotic girlfriend. Naturelle might be considered the femme fatale being smart and sexy. Her smartness is reflected in the scene where she is waiting for Monty to come home, she is reading a book; so she is not as naive as people consider her. At the beginning, male characters think that she is the traitor, so she represents a threat for men. Monty has doubts and trust issues towards Naturelle because she knew where the drugs were. However, in the end Naturelle wasn’t the traitor, wasn’t the woman that destroyed the man that provided for her, instead it was Monty’s bodyguard. It turns out that Naturelle’s loyalty and love is genuine, as one of a housewife. When Montgomery comes home from his long walk, he finds out that Naturelle waited for him the whole day, which shows her concern for Monty’s life. She kisses him first and shows her care and affection throughout the movie. While Naturelle and Monty walk inside the apartment, Monty lies down on the couch whereas Naturelle goes first to kitchen, as a feminine instinct. Her fragility is shown when she tries to open the honey jar. Eating raw honey suggests that she is actually sweet and tender. Close ups of Naturelle deepen her emotions and feelings about Montgomery; and in the bathroom scene Naturelle expresses her love and happiness while being with Monty. Her Puerto Rican tattoo shows that although her boyfriend, who was providing for her didn’t agree with the tattoo, she still got it; her action shows her sense of independence while being faithful to her man. Throughout the movie, fetishization of Naturelle’s body occurs. During the bathroom scene, her legs are being fetishized while in the club close ups of her breasts accentuate her sexy curves. The men around her, such as Frank, always admire her; and her costuming and makeup emphasize her sexy figure. She is dressed in short, sexy, red, silver dresses that make her look powerful and sexy. During a flashback of Monty, when he remembers how he met Naturelle, she appears very sweet, innocent, young and with a provocative skirt. Monty admits that Naturelle is the only girl that he slept with and he keeps fantasizing about her. This demonstrates that she is a source of temptation and happiness for Monty. It is happiness because even in his illusionary ending Naturelle is the mother of his kids and he would have a happy life with her. On the other hand, Mary, the young student, is presented as a moist, innocent but tempting girl. She might also be presented as a femme fatale because she represents a threat for the professor. She is smart enough to argue for her marks. She uses her sexiness to make Jacob weak. Her makeup, costuming and tattoo present her as a rebellious and independent woman. She is independent because she fights for her opinions; for example she came to argue about the fairness of her mark. She is playful and tries to seduce her professor. Also, while she was reading a play in the class, Mary is shot in low angle while the professor in high angle; this implies that Mary controls Jacob through her sexiness and Jacob appears as weak and unable to defend himself from Mary’s seductive allure. However, Mary is still innocent because when Jacob goes to kiss her she has her eyes closed waiting for him, this show her inexperience and fragility. Fetishization of her legs and waist appears and Jacob is tempted by it. Therefore, women appear as a source of temptation for the actors and, their representation is stereotypical; Naturelle’s representation implies love and affection for her boyfriend whereas Mary’s representation presents a rebellious and provocative spirit. 3. Hero or victim, there’s no one to blame or honor for our actions than ourselves.  Each person has to take responsibility and hopefully survive the hard life trials. In 25th Hour, the protagonist has to be accountable for his own actions and not blame others for his imprisonment. All the viewers could relate to Montgomery’s situation because at one point we all have to pay for our mistakes even though it mentally destroys us; but we have to be able to isolate the cruel reality from the beauty of living a dream. The film opens with a black sky and two beams of light, which come from where the twin towers used to be. World Trade Center is presented as Ground Zero, an empty, devastating and ghostly space. This empty space reflects the future of Monty’s life because even though he had everything he threw it away, therefore he is responsible for neglecting what he owned. The music creates a more dramatic and mysterious effect. The viewers are expected to act sympathetically to Monty because although he did not perform heroic deeds, he expresses sincerely his feelings. The ending of the movie is as illusionary as Montgomery’s social power; it lasts till the reality takes over. Also, Monty’s father describes the happy and humble life Monty would have if he would not go to prison and run away. It is an illusionary representation of the typical Hollywood end living happily the American Dream. However, it’s just a dream and Montgomery takes responsibility for his actions because he cannot hide or blame others for what he did. Also, the director presents Monty in a smart way as being able to survive in prison, to become enlightened and who knows maybe after seven years to start an honest and simple life. The audience is given the choice of offering to the hero, a second chance, as he offered one to Doyle, his loving dog. The film ends with a road, which suggests that Monty’s life paths depend only on him. Although the weather creates a melancholic state, the presence of green trees symbolizes Monty’s rebirth. Therefore, there is still hope for Monty after he takes responsibility for his life choices. The ending of the movie makes us feel reflective because we start to contemplate over what is wrong or right in life, over what we should praise or value and that we are all heroes and victims, but is our individual choice that makes us distinctive.

Review on Mississippi Masala

Response Paper on Mississippi Masala (1991): the impact of racism and race in the identities of the characters The themes of racial identities & interracial racism are ones that surface multiple times in the movie Mississippi Masala (1991) by Mila Nair. In the beginning of the film, we notice Jay’s resentment of having to leave his country Uganda. Jay argues with his childhood friend Okelo that he has â€Å"been called a boot licker and a traitor to Indians†¦ Uganda is my first home and India my second†. It saddens Jay that after 34 years of his life it all came down to the â€Å"color of [his] skin†.His childhood friend reminds him that â€Å"Africa is for Africans†¦ black Africans†. The exile of South Asians, which is enforced by military leader Idi Amin, tarnishes the view of the African culture for Jay. He, along with the other South Asians that are forced to leave, turns his back to the African culture he grew up and welcomes the Indian cult ure in American land. Jay even goes as far as not saying goodbye to his brother-like friend Okelo treating him with a cold shoulder. Jay fails to realize that his friend’s close mindedness is not one to blame for the ignorance that was going around in Uganda.Another instance where race and the color of the skin create bias is at the wedding of Mina’s cousin, where two ladies are gossiping. The ladies comment on Mina’s dark complexion, noting that one cannot be â€Å"dark and without money and expect to get with Harry†. Notice the appraisal for a fair or light skin color. This racism, coming from within the culture, is an example of the struggle that Mina and the family face. Because she is a ‘darkie’ and poor, she cannot expect to woo the heart of the rich Indian bachelor Harry.Racisms is used as a double-edged sword; best seen when Uncle Jammubhai says that â€Å"people of color stick together†¦united we stand, divided we fall† y et regards blacks as ‘foreigners’ and troublesome if they tarnish the family’s honor. Mina’s relationship with an African American is a parent’s â€Å"ultimate fear† since it involves the South Asian daughter marrying someone who is neither Indian nor White. There are also cases of racial identities that become affected by the events that transpire. Mina regards herself as ‘masala’ which is symbolic in regards to the title of the movie.Masala is a mixture of spices, which we can take to represent her South Asian heritage. However, Mina was born and raised for part of her childhood in Uganda, so she also has African roots. ‘Mississippi Masala’ represents a mixture of American and South Asian roots. While in exile from her first home Uganda, and being raised through Indian culture, which she is geographically disconnected from, Mina learns to simultaneously welcome the American culture and its ideals as well. In other words, Mina is embracing the hybridity of cultures.This case is seen best when we see her fit just right at her cousins wedding and the African American dance club. Mina welcomes diversity and constructs her identity based on ideals from her present. Mina cares not to make the same mistake as her father and pursues and interracial relationship with African-American rug cleaner Demetrius. However both communities don’t take their union as light matter. The Indian community regards their love as a â€Å"dishonor and shame† to the family, with some mothers going as far calling it a ‘rebellion’ and sending their daughters to their countries to get married.Demetrius, who worked hard to create his cleaning company, gets a cold shoulder from his clients. The white lady, who gave a good recommendation of him to the bank, withdraws her good comments about him, and gets the bank to threaten to remove his loan. His aunt Rose says that ‘the days of slavery are o ver†¦[but]the world is not so quick to change†. She is referring to the racism and the pointing of the fingers that occurs when one goes outside the norm of what is expected.

Green Organization

Green organization and its recruitment policies Introduction If the recruiters are thinking of creating a congruent and authentic employment brand which can help your organization attract, retain and repel employees, there comes the relevance of the word â€Å"green recruiting†. Recruiting, the most important function of HR, which entails attracting the right person for the right job at the right time, is changing its color. Organizations are trying to tap every bit of opportunity, wanting to look different and make a good impression, so that the right candidates with the environment friendly bent of mind apply for jobs. Companies large and small are seeing a significant increase in the ROI of their recruitment and retention programs by creating an employment brand. One deliverable of a significant employment brand is green recruiting practices. This is not a â€Å"flavor of the month† or a new concept. Fortune 500 companies have been doing it for years. Continuously hearing words like eco-friendly, green, environment etc for the past few years, even the young generation has also attracted towards this concept. So they are also looking for an organization which is environment friendly. In June, 2007 Dr John Sullivan wrote, â€Å"While candidates of all generations have begun evaluating potential employers based on their â€Å"greenness† few in recruiting have leveraged this hot topic in recruitment communication and activities†. He goes on to say, â€Å"Individual recruiters need to make the firm’s environmental stance a critical element of their sales pitch to potential applications and candidates†. The time has come for all employers to assess the degree of ‘greenness’ in which they operate. So, all the companies now a days are trying to portray themselves as eco friendly companies. Organizations like Google and Timberland have made concerted efforts in portraying themselves as environment friendly organizations, having programs that support environment issues. Such programs include: extending $5,000 subsidies for employees who buy hybrid cars, dining facilities that serve organic food, charitable contributions to organizations that fight global warming, on- site composting of food waste and using fuel and solar power etc. Wipro have made concerted efforts in portraying themselves as environment friendly organizations, having programs like launching a new range of eco-friendly desktops and laptops. The Wipro Greenware range is compliant with RoHS (Restriction of hazardous substances) directive, thereby reducing e-waste. Why green recruiting? It’s good to be Green. That's what a lot of companies are finding, as they integrate environmentalism and sustainability into their corporate culture. Not only is environmentalism good for the community and the planet, it can help employees reduce waste and operate more efficiently. Companies tout their environmental initiatives in annual reports, core values, community activities and even advertising. Yet, companies often fail to leverage their environmental efforts in one key area: and that's recruiting, meaning they are missing a key opportunity – as studies show a commitment to environmentalism and sustainability can be a factor the most desirable candidates weigh when choosing an employer. ? Studies have shown that many Gen Y and college grads are concerned, or at least conscious, about how their behavior impacts the environment. What they consume, how it is packaged, what they drive and where they live are conscious choices that are made every day. In the context of employment branding, green information should be positioned appropriately on the company website, career page or in a recruitment video. This approach can be a significant differentiator for a company that is interested in attracting top talent. There is no argument that the demand for sustainable practices is increasing. †¢ 80% of current employees want to work for a â€Å"good company† (one that has a good reputation for environmental responsibility) and this percentage is expected to grow to 90% in the next 10 years. (Corporate Environmental Behavior and the Impact on Brand Values – Tandberg, 2007. †¢ 77% of recent MBA graduates would forego some income to work for a firm with a credible sustainability strategy. (Stanford Graduate School Study, 2007). †¢ Companies that use sustainable business practices are approximately 3% more profitable than those that don’t. (empirical analysis 2007 – Innovest Strategic Advisors. ) ? College graduates are increasingly seeking a company that is environment friendly. According to the survey commissioned by Maynard, mass based on-line board’s decision for college students, 80% of them opined that they are interested in a job that has a strong and positive influence on the environment. Many institutes now offer a dedicated discipline, called â€Å"sustainability†, in the US in order to cater to the needs of student’s overarching demand for fusing business with environment. Things have to a point where jaw- dropping salaries are banished to the back burner and â€Å"going green† has soared in importance, while graduates figure out their employers to be. ? Global candidates are deeply fascinated about it. Countries like Germany, Australia, and Finland are very much attached to the eco- friendly concept. So, if the companies want to recruit global candidates, they must do much more to reach the expectation of these students when it comes to environment. ? Company’s reputation can be increased by being eco friendly. People would prefer to buy the products sold by socially responsible company. Suppliers may prefer doing business with such companies. New alliances and partnerships they can make with other organization to reduce pollution and to protect the Mother Nature. Greenest companies in India A survey conducted by BT- AC Nielsen ORG-MARG, ranked Oil and Natural Gas Company (ONGC) the greenest company followed by Reliance Industries. Overall, the oil and petroleum sector was considered the greenest sector in India. BPCL, Castrol India and HPCL are other companies in this sector that were rated green companies in the survey. The private sector companies were in a majority (13 out of 20) in the list of Top 20 greenest companies in India. India’s software companies are also considered green companies. IT companies are allowed to set up their offices within the city limits. This is because they do not harm the environment. Johnson and Johnson Ltd. , Chillibreeze, IBM, LG Electronics, PNB, Tata Motors and Hero Honda Motors are some of the other green companies in India. These companies not only emphasized upon one another the importance of adopting green technologies, but also of addressing the issues of safety, health, environment and social obligations. So, to implement all these green practices companies should train their employees properly. Through training, to some extend they can make their employees follow go green slogan. But if they don’t have real interest in this concept, these companies can’t make it a great success. That is the reason why they should give more importance to green recruiting which will enable them to obtain right kind of a person for right job and for right organization. Steps to Implement Green Recruiting ? Identify candidate decision criteria: Start by holding focus groups at industry conferences to identify what â€Å"green† factors would be important to individuals seeking new jobs. Next, ask candidates during interviews and on the Web site to list their decision criteria. During orientation, ask those who accepted jobs what criteria they used to make the decision. Finally, contact those who rejected your offers three to six months down the line to identify positives and negatives. Use this information to modify your recruiting processes and focus. Benchmark: Search the Web, benchmark with college recruiters and work with recruiting consultants to identify the best practices of other firms. Use this competitive analysis to gauge your success and to plan your future actions. ? Your Web site: Make sure that both â€Å"what you do† and the results of those efforts are prominent on your corporate careers Web site. Include your recycling statistics, as well as whether you are carbon neutral, limit greenhouse gases or win environmental awards. Include narrative or video profiles of your environmentally conscious employees. If your company policies allow, link your corporate jobs site on major (but primarily nonpolitical) environmental Web sites. ? Be talked about. If you have a strong environmental record, it's important to get â€Å"written up† in business, professional and industry publications as well as in newspapers and on TV. Work with the PR department to identify which of your practices are most likely to be appealing to the media and designate an individual to be available for interviews. ? Recruitment advertising. Advertise in magazines that candidates who are sensitive to the environment are likely to read. Highlight in your recruitment ads a few â€Å"eye-catching† facts and any environmental awards you might have won. If you use brochures or paper recruiting materials, make sure they're from recyclable stock and that it says so on the document. ? Job descriptions. Make sure that, where possible, job descriptions for high-volume hiring positions include responsibilities for minimizing negative environmental impacts. This is critical because if job seekers don't see being environmentally friendly integrated into â€Å"every job† at the company, they might see your â€Å"green recruiting† as merely a PR effort. If you're really serious, include knowledge of environmental impacts under the skills-required section of your job descriptions. ? Interviews. Provide managers with â€Å"green† fact sheets to use during interviews. If you are really aggressive, provide candidates with a side-by-side comparison showing how your firm's environmental record is superior to other firms they might be considering. ? Sourcing. One of the best ways to strengthen your environmental image is to hire lots of environmentally friendly employees who can spread your â€Å"green† story through word of mouth. Have your recruiting team identify the sources that produce the highest-quality environmentally friendly candidates. Source at environmental organizations (i. e. , Sierra Club). Also, recruit at environmental events and use subscription lists from green publications for e-mail and direct-mail recruiting. ? Employer referrals. Having your employees spreading the word will help both recruiting and product sales. If you have the resources, proactively seek out employees who are highly visible in environmental circles and ask them specifically to talk up your firm, to seek out candidates and to provide you with names. Awards. Winning awards for excellence is always a major element of building an employment brand, so obviously winning â€Å"environmental† awards should be a major element of your strategy. ? Advisory group. Ask the advice of six to eight environmentally friendly employees about measuring the quality of the message you are sending and how to reach and convince more a pplicants of your strong â€Å"green† record. ? Products. Obviously, applicants want to know that the products they are helping to produce are environmentally friendly. This means putting pressure on product advertising and marketing to include in your product ads and packaging the fact that your products are eco-friendly. In some industries, how you treat vendors and outsourced work can be important (i. e. , Starbucks, Nike). ? Value statements. Make sure that your corporate goals, values and even corporate business objectives include environmental elements. ? Annual report. Because some applicants take the time to read your annual report, make sure it includes sections that highlight your environmental record and the fact that you recruit environmentally friendly employees. If your firm uses bio-diesel fuel, pays fair market value to suppliers, is energy-efficient or if it buys â€Å"carbon offsets,† highlight these selling points. ? Employee benefits. Consider adding holistic health options, paid time to volunteer for environmental causes, matching donations to green causes, and support for alternative transportation options to your benefit package. ? Reward criteria. Include this factor in the performance-appraisal system for all employees. Obviously, use it as a hiring criterion, but also use it as a critical element in promotions, bonuses and pay increases. Develop metrics and rewards. Because whatever you measure improves and adding rewards to the equation makes the behavior improve even faster, your green-recruiting effort must have metrics and rewards tied to it. Some of the metrics you want to include are the percentage of candidates aware of your strong environmental record, the number who rejects offers because of a poor record and the percentage of new hires who say your environmental record was one of their top-five reasons for accepting the offer. Hold post-exit interviews with your top performers to identify whether environmental factors contributed to their exit. Benefits†¦ When your employees volunteer an environmental clean up effort, getting their picture in the local media serves a dual purpose. Employees receive a form of public recognition for their efforts, and it creates a positive public image. This will also add to the company’s corporate social responsibility practices. Retention efforts can be improved by including creative benefits that specifically address green concerns. Some examples include holistic health benefits, paid time to volunteer for environmental issues, financial support for alternative transportation options such as bus passes or rebates for purchasing hybrid cars, organic snack options in the employee break area, and matching employee contributions to environmental causes. By doing so, company can achieve goodwill as well as can retain and attract employees through its unique benefits offered to them. Conclusion Employees are searching for an authentic work experience where their personal values are in alignment with the organization’s values. Companies that do not give consideration to being green, or just provide â€Å"green washing† lip service may be passed over by potential candidates who don’t wish to be associated with that kind of an organization. To know, whether your company is exactly working on so called ‘green atmosphere’, following questions need to be answered: †¢ Do you have an environmental policy? Is it posted your career site? †¢ Do you have a recycling program? If so are you tracking (and communicating) the amount of money you save and landfill space you have freed up? Are you using recyclable stock on your recruiting materials? †¢ Is sustainability one of our core organizational values? If so, is it listed on your website? †¢ Have you built in any environmental accountability into your performance appraisal system? †¢ Do you incentivize employees in any way to support your environmental policies? †¢ If your company has a reward system involving r edeemable points, do you offer a green option, such as pledged donations to an earth friendly cause? It is necessary for HR Managers to include firm’s eco-friendly messages with the firm’s recruitment process and employer brand. If your business can brag about its environmental savvy, be sure to tell applicants. And don’t just rely on your Web site. Get quoted in articles about environmental initiatives, Use word-of-mouth, asking employees to spread the environmental message, Place job advertisements in magazines read by your target applicants, Provide environmental talking points to emphasize during the interview process, Win environmental awards and attend environmental conferences. Green recruiting helps the company to have its on identity in its recruitment practices when compared to all the other companies. Finally, just as with other goals, the only way to know the long term effects of going green on the company’s employment brand is to review appropriate HR metrics including effects on recruitment, retention, employee satisfaction, and productivity. Reference: 1. Bauer N Talya, Smith Aiman Lynda (1996). Green Career choices: The influence of ecological stance on recruiting, Journal of Business and Psychology. Retrieved July 14, 2010 from http://www. springerlink. com/content/p7716gg4715017j0/ Felton O Brien (2007). Debating Green Recruiting. HR Executive online. Retrieved July 22, 2010 from http://www. hreonline. com/HRE/story. jsp? storyId=46706256 Huff Charlotte (2007). Green Recruiting Helps Bring in Top Talent. Workforce Management Online. Retrieved July 20,2010 from http:// www. workforce. com/section/06/feature/25/06/24/index. html Huff Charlotte (2007). Highlighting your Green. Workforce Management Online. Retrieved July 22,2010 from https://www. orkforce. com/section/06/feature/25/06/24/250626. html 5. Lizz pellet (2008). Green Recruiting: Cashing in on the Green to Enhance Your Employer branding efforts. Best practice institute. Retrieved July 15, 2010 from https://bestpracticeinstitute. org/public/doc/GreenRecruiting-CashinginontheGreentoEnhanceYourEmploymentBrandingEfforts. pdf Steere Vicki (2009). Employment brand goes green. Jobing foundation. Retrieved July 25,2010 from http ://jobingfoundation. org/2009/07/ 7. Sullivan John (2007). Steps to Implement Green Recruiting. HR Executive Online. Retrieved July 15, 2010 from http://www. hrexecutive. com/HRE/story. jsp? storyId=26541280 8. Sullivan John (2007). Green Recruiting: Building Your Environmental Employment Brand. HR Executive Online. Retieved July 17,2010 from – http://www. ere. net/2007/06/04/green-recruiting-building-your-environmental-employment-brand/ 9. http://www. careerxroads. com/news/updates/0209. asp. Retrieved July25, 2010 10. http://www. qualigence. com/Yaffe/newsletter/articles/tt/tt_121707. html. Retrieved July27, 2010